Do you want more control over the way you manage your Twitter account? Do you want to expand your social reach, including the number of influencers who share your content?
Over 320 million people use Twitter every month. You cannot deny that the platform has immense potential to grow audience of your site. For that, you need to figure out the best ways to engage with your target audience on Twitter. Be active on the platform, share valuable content, and target niche influencers and prospects.
But it is very hard to manage it all by own. Thankfully, there are many Twitter marketing tools that can help you to increase user engagement on this platform.
Today, in this post, I have listed some of the best Twitter marketing tools that you can use to grow your audience.
So, Lets get started.
15 Best Online Twitter Marketing Tools
AgoraPulse is a best and most affordable social community and moderation tool that helps you manage all you social networks profiles. This one caters to five major social media platforms like Twitter, Facebook, Linkedin, Instagram and Google Plus. AgoraPulse is very user-friendly, offering flexibility, short learning curve, and topnotch customer support compared to other solutions. It is equipped with a unified inbox, custom publishing options, advanced analytics, as well as workflow automation features to allow you to optimize your operations.
With AgoraPulse, you are able to publish or schedule your posts & story on Twitter and other social handles. You are also able to see how many comments, messages and tweets you have received and you have to do is read, reply, delegate, or tag. A pretty unique feature assigns labels to your followers so you can spot your most engaged customers. Other features include powerful collaborative and analytical tools.
Sendible is an elegant social media management tool that allows you to control various social network profiles. It allows you to schedule or simultaneous posting across multiple social networks easily from a single interface. Sendible also allows you to monitor your brand’s status on Twitter by integrating analytics from your account and keeping you up to date with mentions of your brand.
But what is it that makes Sendible so special? Sendible lets you manage social networks, schedule messages, engage your audiences, and measure ROI right from one, easy-to-use dashboard. It also lets you prospects and drive leads through your sales funnel with our marketing automation tools and Social CRM. Sendible is surprisingly customizable, and you can always make it work according to your business rules and procedures.
TweetDeck is a free Twitter management tool acquired by Twitter Inc. and integrated into Twitter’s interface. You can access it with your Twitter account by navigating to tweetdeck.twitter.com or downloading the Mac app. The Windows app is now defunct. Like other Twitter applications, it interfaces with the Twitter API to allow users to send and receive tweets and view profiles.
TweetDeck consists of a series of customisable columns, which can be set up to display the user’s Twitter timeline, mentions, direct messages, lists, trends, favorites, search results, hashtags, or all tweets by or to a single user. With TweetDeck, users can monitor multiple accounts simultaneously. For added account security, users signing in with their Twitter username and password can use Twitter’s own two-step verification, known to Twitter users as Login Verification.
Audiense Connect is a powerful social media management tool that can help you manage your Twitter accounts. You can use this tool to understand and identify your audience and increase user engagement. It allows you to create your own custom chatbot to engage with followers and potential customers using Twitter DMs. Easily spy on your competitors and see where you stand.
With Audiense Connect, you are able to discover new followers, follow them back, and unfollow potential spammers. You can also gain insights into your audience such as where they come from, the language they use, and their recent Twitter activities.
Commun.it is another powerful social media management tool that helps you manage all your social profiles including Twitter. It uses a simple yet intuitive dashboard that’s broken down into six main sections. The first is the Inbox, which allows you to manage your mentions in a much more efficient way by marking them as “replied to,” “reviewed” and more. This section also allows you to monitor mentions of your brand.
The Followers section gives you access to data on the relationship you have with individual subscribers. You’ll be able to recognize unfollowers, influencers and other accounts the software suggests for you to follow as well as your history with users.
You can search for tweets based on keywords in the Leads section. The Content section features shareable content you can retweet and curate for your audience. With Commun.it, you can also schedule posts and view your analytics, which are the final two sections.
6. Social Snap
Social Snap is a WordPress plugin that integrates with over 30 social media platforms, including Twitter. It helps you grow your audience and social reach by making your content more shareable. It starts with social share buttons you can place throughout your site, especially your blog.
Social Snap plugin supports Twitter Cards when it comes time for you to share your content. This integration allows you to control the way your tweets appear on Twitter. You can customize your tweet’s image, title and description. You can also encourage your followers to share your content on Twitter with Social Snap’s click-to-tweet tool. Lastly, you can monitor your progress as you work on your Twitter marketing strategy with this plugin’s built-in analytics.
Hootsuite is also an social media management tool that helps you keep track and manage your many social network profiles including Twitter at one place. It can enable you to monitor what people are saying about your brand and help you respond instantly. You can view streams from multiple networks such as Facebook, Twitter and Google+ and post updates or reply directly.
If you manage the updates for your business’ social networks, it’s highly likely that you will have heard of Hootsuite. In a survey from monitoring tool Pingdom, Hootsuite came up as the top Social Media Management System, with over 20% of companies using it to manage their social media empires. TweetDeck was second and SocialEngage third. it suits with all platforms such as Microsoft, Mac, Android, etc.
Buffer is another best social media management tools that helps you to manage all your social networks like Twitter, in different ways. It allows users to schedule posts sent through the application to the user’s social media accounts. There are various default time slots in the application, which are based on the times during the day when social media users are most active online. However, Buffer does allow its users to mend or remove the default time slots if they wish to do so.
The free version of the Buffer allows a maximum limit of 10 posts to be scheduled at any given time, and only allows the management of one social media account per social media website. Buffer also contains features that give post suggestions to users, and gives information on the number of clicks, retweets, likes, favorites, mentions and potential views each post has, which is based on the number of feeds that single feed would show up on. This application is compatible with three different platforms i.e. Browser, Mobile (iOS & Android) and Newsreader (like Flipboard).
Awario is a different type of social media management tool than the other ones featured thus far. This one focuses on social listening and social monitoring as a whole. Its primary tool allows you to monitor individual mentions of keywords across multiple social media platforms including Twitter. The feature essentially allows you to monitor mentions of your brand on social media as well as any popular topics surrounding your niche.
With Awario, you can also organize them by choosing how you’d like to interact with the tweet. Your options include replying, blocking or deleting. There are also several pieces of analytical data you can look at. Filters are available as well. They even come with a unique feature that allows you to create custom filters using boolean logic. One of its most powerful features is its ability to spot potential leads. One of the ways it does this is by alerting you of any tweets that ask for recommendations of a product or service that’s similar to yours.
CoTweet is one of the most useful Twitter Marketing Tools for companies and marketers who are in search of a tool that can help them engage, track, and analyze Twitter conversations about their brand. It gives you the ability to manage multiple accounts and enables a team to manage social media activity. It allows up to 6 people to share a single account and tweets can be tagged with “CoTags” making tracking activity very easy.
CoTweet is specifically designed for businesses using Twitter. Not only does it let you manage multiple accounts and assign multiple users, but much like Google Alerts, it also lets you track trends as well as tracking when people are tweeting about you, your business, and/or your industry. If that weren’t enough, the application also allows you to schedule tweets, track clicks for posted URLs, and even assign on-call duty to different users so DM and other alerts go to specific people at different times.
Paper.li is a content curation tool that enables individuals to create “newspapers” based on topics they choose and “Automatically find, publish & promote engaging articles, photos and videos from across the web.” It automatically includes video clips, photos, stories and categorizes them into the topics you choose.
In Paper.li, you can also add #hastags that you want it to track, Twitter lists of other pages, blog feeds, trending hashtags and you can include anything you can find online and add it using a bookmarklet. You can select general topics that you want to include and deselect those that you do not. It is quite useful in driving traffic to the websites mentioned by top users.
Hashtagify is a tool that allows you to view stats on hashtags from Instagram and Twitter. It helps you accelerate your business growth, brand awareness and marketing effectiveness through intelligent Hashtag Marketing. You can preview the tool by entering a hashtag on the homepage.
That’s essentially how Hastigify works. You input a hashtag you’re interested in using, and the tool generates stats for it. These include the popularity of the hashtag, whether or not it’s trending, related hashtags, top influencers who rank for your specified hashtag, and more. The premium version features a full report on each hashtag you look up, which includes even more stats. You can also monitor individual hashtags.
Tweriod is a simple but most interesting Twitter Marketing Tools that help you become a spy and keep track of the time when most of your Twitter followers are in action. It allows you to see the times of day your tweets are most likely to receive the highest number of engagements.
Tweriod does this by analyzing your account as well as your followers’ accounts. It’ll use stats from your own tweets as well as stats determining when your followers are most active to generate a report at least once a month. Free accounts receive basic reports while premium users are given more detailed stats, even by the hour. You’ll even receive a PDF version of your report.
14. Click to Tweet
Click to Tweet is a simple tool that allows you to create shareable links your audience can use to tweet your content with ease. All you need to do is configure the content you want your followers to share (including an image, description and link), create your link, sit back, and wait. You’ll have access to stats that allow you to see how many people are clicking your shareable links as well as the links inside of the tweets you configure.
You can use Click to Tweet in three ways. The first two involve you creating your configured tweet and pasting the embed code the tool generates wherever you want the shareable link to appear. If you have a WordPress site, you can install the free plugin and generate links from the WordPress editor.
Triberr allows you to grow your social reach and become more influential by connecting you with other influencers. You’ll do this by joining “tribes,” which are social groups filled with other influencers in your niche. The purpose of these tribes is to share your content with individuals who may or may not have a meaningful level of influence in your niche. You do this by promoting your content to your fellow tribemates, who are encouraged to support one another.
With Triberr, you can add several scheduled posts to a queue and even curate shareable content. Basic analytics are included as well so you can see how many clicks a particular post receives as well as who has shared your content. You can easily plug your RSS feed in and automate the actions you want to take for the Tweets that members of your tribe post. It helps you set yourself up to do automatic tweeting or manual tweeting when you have gone through the posts of your tribe members.
So, here is the list of some of the best Twitter Marketing tools that can help you to grow your audience. Now, it’s up to you which tool would you want to use. It seems preety tough task. So choose one of them according to your and your sites’ need. That’s all.
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